Miller Chill is not good beer. A few weeks ago, I thought I’d write Miller Brewing Company and let them know that.

Dear Miller Beer,

I was intrigued by your new Miller Chill product after seeing a few commercials. That’s why I was excited when I got home for work the other day and saw that my wife bought a six pack for us to sample.

We both enjoy trying new beers. Unfortunately, there was nothing to enjoy about your new beer.

The “lime” aspect of the beer was just confusing. It made the beer taste like those awful tortilla chips that have an added lime flavor. The “salt” element was simply missing.

I’ve never said this about a beer, but I was sad after every sip. I wanted to like it, but I was disappointed each time I put the bottle back down on the end table. After about 5 minutes, I totally forgot I was “enjoying” a bottle of beer and went to the fridge for a coke.

I’m a big fan of other products, like Miller Lite. If you ask me, you should stick to making “American” beers and leave “lime flavor” to real limes.

Thanks,
Matt Law

Here’s their response….

Thank you for your recent email to Miller Brewing Company regarding Miller Chill.

Miller makes every effort to ensure all products meet our high quality standards. Some brands just do not appeal to all people. Maybe another product in our line will be a better match to your tastes. Please try one. Your comments will be forwarded to our corporate headquarters. Thank you for being a loyal consumer.

Thanks again for contacting the Miller Brewing Company.

I like the “Please try one” sentence. Here’s my response to their note. You might be surprised to read that I never heard back : )

Hi,

Thank you for your response.

As you suggest, I would love to continue trying more Miller products
in the hope that one would suit my tastes. I am on a very strict
budget and I can only spend so much money on beer a month. This puts
me in a difficult situation.

I feel as though my money was wasted on the Miller Chill when there
are surely better Miller beers for me to enjoy. Would it be possible
to get some sort of voucher that would allow me to enjoy a different
variety without impacting my budget?

Thank you,
Matt Law

Over at Beer Advocate, they say it’s a beer for people that don’t like beer and it “actually tastes like a really bad diet soda.” Sounds about right.



Comments

  1. 1
    blogless laura
    August 14th, 2007 at 11:13 am

    I really appreciate your consumer-advocacy. Thanks.
    And yes, that beer sucks. They should just leave the lime thing to Corona.

  2. 2
    mike
    November 14th, 2008 at 10:13 pm

    I really like miller chill, i’d rank it higher than corona.

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