How I spent my summer vacation…

Press Release: Grandparents.com Launches First Online Community for Modern Grandparents

“There are more than 78 million grandparents in the U.S. and every 20 seconds, someone new joins the club. Today’s grandparents, more than half of which are baby boomers, are looking for new and interesting ways to expand upon the grandparent-grandchild relationship. Launching today, Grandparents.com is a destination for active grandparents that helps enhance the bond between grandparents and their grandchildren through expert editorial and easy-to-use communications
tools.”

More coverage:

Advertising Age: Media Players Go After Free-Spending Boomers

Mediaweek: Grandparents Gets Active With New Online Venture